Plus Size Clothes: This History A Big Plus

By Jeanette Pollock

The story of the best known and first-ever plus size clothing retailer, RedCats USA, known until 2004 as Brylane, is the story of a young Lithuanian immigrant, Lena Bryant, who in 1901 started the firm. Bryant's husband died leaving her financially destitute. From money acquired with the sale of her diamond earrings, Bryant bought a sewing machine and started her dressing making business. Her plus size clothing beginnings was in the design and creation of wedding gowns. They she had an inspiration that resulted in her much lauded "number five" maternity tea dress. This instant success was the start of the biggest plus size catalog firm in the industry.

Lane Bryant is the flagship brand of the Redcats USA plus size clothing empire. It is noted for comfortable sportswear reasonably priced. The Limited Inc. bought Lane Bryant in 1981, relaunching the catalog division as Brylane, which in 2004 was renamed Redcats USA.

In 1907 Lerner Shops premiered its plus size clothing shops on Manhattan's 7th Avenue, focusing on clothing that plus size women could wear to the office and then out on the town at night. In 1985 Lerner became part of the Limited Inc. and the plus size clothing catalog division of Lerner shops debuted. One of the most popular Lerner shop plus size clothing types are suits and dresses with style and flair.

Roaman's plus size clothing was founded in 1932. This retail chain, centered on women who wanted to look great in spite of obesity, began on Manhattan's fifth avenue right across the street from Lord & Taylor. The success of this plus size clothing line was so popular that its expansion finally totaled 50 stores. Redcats USA acquired this second most popular plus size clothing catalog in 1982.

Jeanette Pollock is a freelance author and website owner of plussizeclothing-hq.com. Visit Jeanette's site to learn more about plus size clothes.

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